Have you wondered whether your blog is driving quality organic traffic or not?
With good organic traffic, I mean the quality of traffic, that is the targeted traffic.
On Universal Blogging Tips, I just get few thousand visitors a month but the point is that they’re targeted. I make a good number of sales with just a few visitors a month. I target the keywords that have fewer searches and less competition as well. Sometimes, they even help me in ranking for high competition keywords (short-tail keywords) as well.
With time and doing many experiments on my blog, I realized that there are many factors which need to be kept in mind while writing a blog post. Besides just SEO, there are many other factors that determine the ranking of your blog posts in the search engines.
You might be knowing that nowadays it’s not so easy to get higher rankings in the search engines as competition is rising day by day. Everyone wants to make a good income online.
I hope the following tips help you out in drafting an SEO friendly blog post! 🙂
Research plays an important role in helping you draft an SEO friendly blog post. Now you might be thinking, how?
You need to find out what queries people are searching on the web. Once you solve them, you’re the king. People will consider you as an expert in your niche.
Spy your competitor’s blog.
As I told you earlier you need to look for the queries/phrases that people are commonly searching on the internet. You can check out your competitor’s blog and look for the post that got the highest social shares.
Suppose my competitor is Passiveblogtips.com. I used Quick Sprout Analyzer to check the most shared posts on passiveblogtips.com.
It’s obvious that the post that went viral on your competitor’s blog would also be a boon for your blog as well as you both have similar audiences. You can take the idea, but not copy the idea. Use your own creativity to draft a better post than that.
Another way to look for commonly searched queries is through forums or through question-answer websites like Quora.com. You can look for the most common queries/questions mentioned by people related to your niche.
Use the below-given keyword string to search for forums related to your niche.
“Keyword” + “Forums”
#2: Draft An Outline
Generally, an outline consists of introduction, body, and conclusion.
Create an outline by pointing your main points of the post in the bullet format. This would help you in completing your writing task fluently. You should know the purpose of your blog post while drafting an outline.
Your outline should not contain long paragraphs. Just list down main 4-5 points that you want to cover down in your post. Make sure to write a good conclusion as this is considered one of the main parts of your blog post.
The conclusion of your blog post should provide a call to action. While concluding your post, you should know what do you want your readers to do next. Whether they should buy your product, subscribe to your blog et cetera.
#3: Writing Task
Write A Magnetic Headline: Headlines have proved to increase the referral as well as the organic click-through rates. Enticing headlines drive you more visitors and ultimately, increase your sales given that, your content is converting.
Check out this infographic By Neil Patel to learn the formula for a perfect headline:
Some Headlines To Get Good Click-throughs in the search engine results:
- An ultimate guide to…
- 6 Superb tips to…
- Who else wants to know the secret behind…
- Rarely known ways to…
- The untapped guide to…
Use Bullets And Headings: Nowadays, people don’t like reading long paragraphs. Have you ever wondered, how much time people are staying on your page?
One important factor that defines that is how you’re using your headings and bullets points to deliver an easy reading experience.
Do you like reading essay-like posts?
I don’t think so.
Blogs with very few headings and bullets have a very high bounce rate and on the other hand blogs with lots of headings and bullets seems to convert good and have a low bounce rate. As the bullets and headings entice your readers to read more and not just scan the paragraphs.
Use A Correct Font Size: Universal Blogging Tips’s bounce rate has improved by increasing the font size. Blogs with small font size seem to have a high bounce rate. Though it’s not the case always, still you should deliver an easy reading experience to your readers.
Imagine yourself as a reader and then see which font size gives you the best reading experience. I prefer font size 10 with font type Ariel, Georgia or Times New Roman.
It’s not that just increasing your font size will reduce your bounce rate. You just need to choose the font size depending on your font type which makes your post easier to read. It’s all about the reading experience that you deliver to your readers.
Choose relevant images: “An Image Is Worth The Thousand Words” – You might have heard this statement earlier but too many images can distract your readers and affect your rankings in the search engines.
You must focus on selecting relevant images for your blog posts. Select few images that add value to your content. Including screenshots related to content improves the readability of your content.
I prefer maximum 3 images in each post of around 1000 words.
Post Length: I have seen many bloggers not caring about their post length. Blogs with less content are said to be as ‘Thin content’ and are one of the biggest reason for the harsh penalties by Google.
Seth Godin writes a post having less number of words but still gets good number of shares.
But everyone is not Seth, isn’t it?
According to Neil Patel, we should write posts under 1500 words as people don’t like reading long posts.
According to Brian Dean from backlinko.com, we should write long posts as they drive more backlinks.
Both are right according to their perspective but now what should be correct post length that enhances the readability of your posts?
I would recommend you covering your posts between 1000-1800 words. Posts under 800 words is a red signal especially if you have a new blog.
Be friendly And Interacting: You should be friendly with your readers. Don’t act like a robot. Use words like ‘you‘ and ‘I‘ in your posts so that it creates a conversation between you and your readers. I am using this strategy for a long time and it had helped me a lot in improving my site traffic.
Make sure to reply to all your comments as this would make your visitors to visit your blog again.
Share your personal views: Until you’re delivering your personal views and opinions, the post is of no use. A blog is a platform where bloggers share their own views and opinions on a particular topic.
Your views add values to your post and that is considered to be unique by Google. If you’re reviewing a product then don’t hesitate to share your dislikes over the product as people love honest reviews.
Use Simple Language: Try to use simple words instead of complicated words. The simpler words you’ll use, the easier it would be for your readers to get your content.
Keep your points clear and straight so that everyone understands easily.
A conclusion is a must: Don’t forget writing a conclusion at the bottom of your every post. It’s the main part of your blog post that delivers a call for action. Through your conclusion, you can send a message to your readers about what to do next. Either it could be to subscribe to your newsletter or buy your product or anything else.
Step #4: Proofread and Edit
For two years I never revised my content before publishing. Could you believe me?
So, I just got frequent emails from my regular readers about the typos in my blog posts and it was just frustrating.
Proofreading is the most important task that every blogger should do after completing his post. If you can’t do it yourself then you can hire a freelance editor.
Edit your post for errors and add relevant images that add value to your content. Don’t forget interlinking that post with your old blog posts! 🙂
#5: Schedule your post
Aha… The most avoidable task by bloggers. Have you ever wondered which time is best for you to publish your post?
Have you? Really?
I don’t think so. I didn’t do as well.
According to Quick Sprout, the best time to publish your post is 8 a.m. I have got good results by publishing my blog posts at night as I am based in India but my audience is mainly from the U.S.A. So, their office timings start when it’s night in India. So, the fact is that you should first define your audience. 🙂
I hope this post will help you in drafting engaging blog posts that reduce your bounce rates and increase your rankings in Google search results. The most important task is that you should be consistent. Search engines should know that you have your finger on the pulse.
Getting quality traffic from search engines is a must for every blog. Blog commenting and guest posting would not help you every time. I hope the above-given content creation process would drive you ultimate traffic from search engines.
So what are your views on the above-given content creation process? Let me know through the comment box.