Below is my first interview with with Adam Connell where he is going to reveal some amazing secrets on how you can build a successful blog and make money blogging. Adam is an expert in his niche as has made driven many achievements in his blogging career so, if you want to build a successful blog and make money online, then you must read this interview and feel free to tweet it out if you like it.
#1. Hello Adam. I am a big fan of Blogging Wizard. I do also know very well that you are a professional in delivering high quality content for your readers and I appreciate your passion for it. So, can you please tell us how you got started and what hurdles did you faced?
I started almost by accident, I was running a none-profit record label in college and the time it took to manage updates to the website was getting out of hand.
I searched for an alternative and found WordPress; I quickly threw together a website, added my logo and transferred all of my content.
Within two days the new site was launched and I started publishing our releases on the blog. Within 12 months we had 500,000 downloads on all of our releases.
This is part of what gave me the motivation to start a blog, together with the marketing research I later did at University.
In 2012 I launched Blogging Wizard, but I launched a few different blogs before them – they didn’t do very well at all.
One of the biggest lessons I learned early on was to really have passion for what you blog about – that’s really the key to keep things moving forward.
The other important lesson I learned was to have a solid strategy for monetizing the blog. [bctt tweet=”Passion is great but it doesn’t pay the bills”].#2. How did you start building clients through your blog? Did you face any complications?
In the early days of Blogging Wizard I was the Operations Manager for a marketing agency which involved working with clients but I didn’t directly work with clients through my blog.
Thanks to this more and more people were finding my blog and that did help me bring clients into the agency.
Now that I am a full time blogger I still get asked to take on consulting work despite how there are no services offered on my blog.
#3. What are your views on e-mail marketing? Is it essential for every blogger or site owner to build a subscriber list from the beginning?
I’m a huge advocate of building an email list.
Not starting an email list right away was one of my biggest mistakes.
Other tactics like social media can work well but building an email list is far more effective at building an audience of people who keep coming back to read your content.
If you’re wondering how to start building your list, you can check out my ultimate guide to list building. It covers the most effective tips that will help you rapidly build an email list.
#4. When I started blogging, I was very tensed about driving quality and targeted traffic to my blog.. So, do you have any suggestions for beginners for driving rich organic as well as referral traffic to their blog?
Before you think about traffic, it’s a good idea to focus on optimizing your blog.
Think about what it is that you want your visitors to do on your blog, and optimize it to ensure you accomplish your goal.
For example, if you want to build an email list (and you should), make it super easy for people to subscribe to your list and offer them something to make subscribing worthwhile.
Once you’ve optimized your blog you need to get a detailed understanding of your audience and exactly what problems they are facing – you can then solve those problems with your content.
It’s a good idea to understand who the influencers are in your niche too, you can then link out to their content in your blog posts and let them know about it using social networks or email.
Guest posting is a good tactic to use, but it’s not always as effective at driving as much traffic as you might think but the important thing is becoming visible in your niche, especially when you’re just getting started.
There isn’t really any magic bullet when it comes to getting traffic; it’s the result of a combination of tactics like social/SEO/guest posting etc. They’ll build up over time.
#5. What are the biggest hits or successes that you have made in your internet marketing career?
When I look back, I see my successes as milestones.
Those moments which were turning points, moments that were inspirations and changed my life in huge ways.
There are two moments that stand out:
- The day I received my first Clickbank cheque – the proof that you really can make money online
- The day when I my blog started earning enough that I could leave my full time job – this changed everything
#6. How will you motivate UBT readers who haven’t started making good bucks yet, but still working hard on it?
Good question and it’s a difficult one.
The truth is that motivation alone isn’t enough to help you make money online.
So if you’re not making money online you need to find out why.
- Are you in the right niche?
- Are you using the right monetization tactics?
- Are you getting enough traffic?
- Does your blog need optimizing further?
If something isn’t working a lot of people first think that it will never work. That isn’t always the case.
Try to understand why it isn’t working then find a solution to make it work.
For example, a lot of people tell me they find it difficult to make blogger outreach work when the reality is that it can work if they try a different approach.
#7. Do you think college students should start blogs Right Away? If yes, why?
I’d like to say yes because I personally find blogging very rewarding.
It’s true I make a living from my blog but I enjoy helping people so I get a lot out of it.
But that doesn’t mean it’s right for everyone. The important thing is discovering your purpose in life.
It might be blogging, it might not.
Figure out what you’re really good at and combine that with something you’re passionate about then think about a plan for the future.
#8. Ahaa.. The most essential question… 😉 What are your ways of making money blogging?
My primary income source is affiliate marketing but I also have another blog where I occasionally offer sponsored posts (providing the post is of value to my audience).
In the future I’ll be launching ebooks, courses and potentially offering services.
One thing I’ve learned is that while focusing on one revenue source is a risk, spreading yourself too thin is a risk in of itself.
#9. I have seen that there is lot of article spinning going on in the blogosphere which is making it a spammy platform. What are your views on it? Can you suggest any methods for hard-working bloggers to secure their content on which they worked day and night for their readers!
Article spinning is horrible and really devalues the web.
The unfortunate truth is that if someone wants to steal your content, there isn’t much you can do to stop it.
But you can use tools to monitor the web to find when others steal it and then send a DMCA notice to their web host to force them to take it down.
There are some other steps you can take but ultimately there isn’t any method which is 100% effective.
#10. As I read somewhere that you’re an expert in SEO, so can you share any optimization tricks that would help my readers to rank their content easily on Google?
I wouldn’t say there’s a way to easily rank in Google but in a way that’s a good thing.
So here are a few rules of the road:
- Plan content around top level keywords (I guess we could say topics) but don’t worry too much about including keywords in your post, it’s better when done naturally
- Looks at what’s ranking for your target keywords then go above and beyond
- Focus on writing for your audience, not search engines
- Write more detailed content
- Focus on link earning rather than link building
- Avoid any black hat link building tactics (black/grey hat tactics can rank you fast but your rankings won’t stick and it’s difficult to recover once Google penalizes your website)
- Don’t be afraid to link out to other bloggers (mentioning other bloggers is a great way to build relationships and start the link earning process)
- Identify which high traffic keywords you’re blog is sitting on page 2/3 for and try to nudge them up onto the first page
Ashley Faulkes wrote a good post on SEO which goes into a bit more depth.
#11. Should we focus on link building for homepage only.. or for each and every page that we have on our blog?
It’s probably unrealistic to try and build links for all of your pages.
Homepage links are good but links to the content you want to get ranked in Google is the way to go.
But that’s only half the story.
For example, building relationships with influential people in your niche, writing great content they’ll love and leveraging their influence to get more eye-balls on it.
You could also look at using PR (as in public relations) to earn super high quality links. Journalists are looking for people to contribute to stories and you can be that contributor. It all starts with using tools like HARO find journalists who need your help.
#12. What are the final tips and suggestions that would like to share with Universal Blogging Tips readers so that they can take their blog to the next level?
There are a lot of tips that I could give but let’s keep it short and sweet – it’ll be easier to take action then.
Here are 3 key takeaways for you:
- Design matters – A clean, clear and concise blog with a focus on design will give your visitors a reading experience they will love
- Go all out on building your email list – Don’t just add a sidebar opt-in and offer “free updates”, put together an opt-in bribe and go all out. These tips will help
- Understand your audience and who influences them – Understanding your audience is essential but once you understand who influences your target audience, you can plan out a strategy to leverage that influence. But, remember that forging mutually beneficial relationships with influencers is the way forward
Thanks for sharing your valuable blogging secrets with my readers, Adam!
Thank You! 🙂