According to Neil Patel:
“Keyword research is the blueprint for your online marketing efforts, driving every decision you make”.
It’s 2017, so Google is extremely picky with which article to rank, and which get benched to the second or later pages of Google, so you need to tread carefully.
In fact what you might consider as irrelevant synonyms, might actually be golden keywords that can drive you ultimate traffic from Google by ranking you high in the results.
Here’s an example which should walk my talk, most people who “do not” do keyword research, wouldn’t take the difference between “Digital Marketing Agency” and “Digital Marketing Company” to be much.
But the facts sing a different song.
As you can see in the above KwFinder Tool, the former has a search volume of 22,156 while the latter only 6573! Now that’s as big a difference as it gets.
And then comes the competition scores, now it would take you literally half the time, or even a shorter period if you target “Digital marketing company” as compared to “Digital marketing agency”.
And those are the golden nuggets you’d have missed if you hadn’t done your keyword research right, these are the most basic, baby-steps of keyword research but I’m pretty sure they’re enough to paint you a picture of how important it is, isn’t that right?
So now that we’ve established the fact that Keyword research is of paramount importance, let me review an easy to use and reliable keyword research tool: Keyword Finder.
KwFinder Review: An Introduction
KwFinder is a tool which lets you analyze keyword data, including:
- Total search volume.
Apart from that, it also offers a number of advanced features which we will dig through later.
Two other tools that you’ll get after subscription are:
So that’s an Outline of what exactly KwFinder is, let me walk you through this KwFinder review for a better insight into the tool.
I’m kicking off this KwFinder review with the user-interface because doesn’t matter how great or feature-rich a platform is, if you’ve to go hunting for options, chances are you won’t be very happy with the product.
So let’s take a stroll through KwFinder’s user-interface.
The dashboard is primarily divided into three sections:
The extreme end of the top-bar grants you access to your Account details via drop-down menu:
Here you can check your account limits, SERP evaluations, change passwords, Billing details and everything else even remotely concerned with your “Account”.
The left half-screen is devoted to results for your keyword search, and the right half-screen shows you live data including the keyword difficulty, the current ranking domains, and an interactive graph. (Which we will discuss in detail shortly!).
Bottomline, the user-interface with KwFinder is pretty well designed, with good spacing, readable fonts, and strategic placing of the buttons which befriend any new user even on their first day with KwFinder.
So in order to get your hands on some of the most profitable keywords, all you’ve got to do is enter a broad keyword in the search box and hit the “Find Keywords” button.
The next page will get you your results, as discussed earlier, it’s divided into two sections, the left half-screen, and the right half-screen.
The left screen lists all the related keywords to your primary keyword, so they themselves are a pretty rich LSI-source.
It shows us the following metrics along with the keywords:
- Trend: It’s a “Graph” kind of image which shows you how popular (or not so popular) the keyword has been on the search results in the past 12 months. How it helps you is, if the second-half of the graph seems to be declining, it means that the users are losing interest in that specific keyword and it isn’t worth targeting.
- Search: It gets you an approximate search-volume of the keyword. The more the search volume, the better the prospects of the keyword, but then again the competition of the keyword would be accordingly higher.
- CPC: It’s the average cost per click advertisers are willing to pay for that keyword.
- PPC: It denotes the level of competition for PPC advertisers for that keyword.
- Diff: It’s a difficulty metric, calculated out of 100 for any given keyword. Where 0 denotes the easiest keyword, while 100 the hardest. The lower this number is, the better your chances of ranking for that keyword are.
Now let’s move on to the right screen.
Meaning, the data on the right-screen is true not for your “broad term”, but for the exact keyword you’ve selected from the left-screen.
So you get advanced data for every single keyword, and this includes:
- Keyword Difficulty: A beautiful circled chart displays how hard it will be to rank for that specific keyword. It’s the same thing as the “diff” metric on the left-screen.
- Searches: Just next to the Keyword difficulty, is a beautiful graph displaying the exact search volume of the keyword, individualised in months. So you can check the exact search volume for the keyword in any given month in the last 12 months.
- Google Serp: It shows you which keywords are currently dominating the SERP positions, and their exact position as well.
- Visits: This shows how many visits the keyword is bringing in for the domains. So it’s a live calculation of how many visits you can expect if you rank at any of those SERPs.
- Metrics: These are detailed metrics about the domain, and help you calculate manually how powerful the domain is.
- DA: It’s the Domain Authority, it’s a metric brought out by Moz. The higher the DA of a site, the easier it is for them to rank for most keywords. (It’s just one of the many factors but still it’s one of the most important ones).
- PA: It’s the counterpart for DA, again developed by Moz. It indicates the same “ease of ranking” but this time it does so for a specific “page” instead of the whole domain.
- MR (MozRank): It’s the “value” of a domains’ links. Meaning, it shows what kind of links the domain has. The higher the MR is, the better quality its links are.
- MT (MozTrust): It shows how “trusted” any given domain on the Internet is. What it means for you is that, the higher the MT of a site is, the better it is for you to get a link from them. It also means that the higher it is, the harder it’ll be for you to beat the site with average quality links, so you’ll need more links from higher MT sites in order to beat that domain.
- Rank: It’s the same thing as the “difficulty” score.
One of the best features worth singling out in this KwFinder review is its search filter. The search filters help you extremely narrow down your keyword research, so you get only those results which are totally at par with your goals.
The filters let you filter:
- Minimum searches
- CPC Range (Min-Max)
- PPC Range (Min-Max)
- SEO difficulty Range (Min-Max)
- Include specific keywords.
- Exclude specific keywords.
- Minimum-Maximum number of words.
So basically, you can have custom tailored results in seconds.
It’s an advanced feature which works identically to Google’s “auto-complete” feature. Basically, when you key-in your primary keyword, it pulls in data from search engine to generate a list of keywords which are most searched along with your primary keyword.
In other words, it helps you “discover” hidden keywords which you can target, and obviously all the other metrics (Search volume, CPC, PPC, Keyword difficulty) etc. are available for these keywords as well.
Again, it suggests additional keywords along with your primary keyword, but what makes it different is that it embeds most searched “question keywords” along with your primary keyword.
So you can either use them as LSIs or as a primary keyword, either way, you’ll be able to grab some keywords which you would’ve missed otherwise.
And you’d find it surprising that, it might be extensively hard ranking for the primary keyword, but approaching this back-door strategy with the question keywords makes things comparatively easier.
3. Country and Language
You can also dig location based keywords from KwFinder.
You can select a country, as well as a language and then the tool would show you the keyword data according to those specific parameters.
It comes in extremely handy for local businesses who’re trying to dominate the SERPs for their countries and languages and not on a global level.
This is the feature we slightly introduced during the initial sections of this KwFinder review. It’s a feature which lets you add a number of keywords directly to KwFinder either manually, using a box on the Import page.
Or, you can import your keywords using a CSV file as well. The import option allows importing as many as 200 keywords in a single go on the basic plan. (You can upload keywords 200 X 100 times /day on the basic plan).
No rocket-science here, you can export your search results, which would contain all the data that the keyword research page shows you, simple as that.
It’s an advanced feature that’s bundled up with KwFinder. Basically the same thing as Keyword research, but has additional info such as a domain’s Social Signals and number of backlinks.
This is the data people pay hundreds of dollars with Ahref and Semrush kind of tools for, with KwFinder it’s available as an extended courtesy.
It’s a recent addition to KwFinder, and is being offered free along with KwFinder at the time of writing this post, but it’s a tool worth happily shelling out more than just a few bucks without a second thought.
It’s a well-illustrated tool, which keeps track of your SERP positions. It includes the following data:
- Rank-tracking: Know how your targeted keywords are performing in search results.
- Current ranking.
- Yesterday’s ranking.
- Change in position.
- Your Average rank for the keyword.
- Your best rank for the keyword.
- Dominance Index: It’s a number calculated based on your current position for the keyword, along with the traffic you’re getting from it. In other words, it shows how much of the keyword’s traffic is dominated by you.
There are other metrics such as “Keyword Flow”, “Estimated traffic” and “Biggest changes” as well which get you one-glimpse insight of how well your keyword has been performing, the major ups and downs and so on.
So in other words, it’s the complete hub of your domain’s SERP positioning!
With all those superpowers that KwFinder offers, most of you would be under the impression that the tool would most probably burn a hole in your pockets.
Well, it won’t. Here are the pricing plans KwFinder offers for its Annual Plans:
- Basic: $12.42/month – 100 Keyword lookups (24 hours) / 100 SERP lookups (24 hours) / 200 Related Keywords search / 200 Tracked Keywords with SerpWatcher.
- Premium: $24.92/month 500 KW lookups everyday / 500 SERP lookups everyday / 700 Related Keywords search / 500 Tracked Keywords with SerpWatcher (24 hours).
- Agency: $79.08/month- 500 KW lookups everyday / 500 SERP lookups everyday / 700 Related Keywords search / 500 Tracked Keywords with SerpWatcher (24 hours).
But wait for a second: You can save 10% with this exclusive discount link for UBT readers
KwFinder Review: Final Verdict
KwFinder is an interactive and easy to use keyword research tool but the only drawback is that it can’t be used for spying and there is no option to fetch keywords from competitors’ pages. For spying competitors’ keywords, use SEMrush. Google Keyword Planner used to be my favorite when it showed the exact search volume but now as it shows the range, I prefer KwFinder.
I am eager to know which Keyword research tool you love the most. Please let me know in comments.